Black Sheep

Black Sheep Golf Club embarked on a comprehensive website redesign project to elevate their online presence and better showcase the breathtaking beauty of their world-class golf course. Ocean Llama was brought on board to produce captivating visual content and immersive multimedia experiences.

We meticulously planned and executed the video production process, ensuring that every aspect of the project was tailored to highlight the club’s unique charm and grandeur. To overcome the challenges posed by the outdoor setting, such as bright backgrounds and limited power sources, we employed field recording solutions typically found on TV sets.

We erected a 12-foot by 12-foot frame with black netting, effectively controlling the background brightness, and utilized battery-powered LED lighting to illuminate the subjects creating a professional, broadcast-quality look.

To capture the full scope of the sprawling golf course, Ocean Llama employed aerial imaging techniques, utilizing drones to capture stunning video footage and still photography from unique vantage points. This approach not only showcased the course’s grandeur but also added depth and visual interest to the website.

To further enhance the visual appeal, time-lapse photography was incorporated, capturing the mesmerizing sunrise over the clubhouse.

The final outcome resulted in a sleek, modern website where over 50% of its page content was made up of video and photography from the shoot. The redesigned website not only captivated visitors with its breathtaking visuals but also increased web traffic and user engagement, solidifying Black Sheep Golf Club’s reputation as a premier destination for golf enthusiasts worldwide.

• Cinematographer
• Photography
• Lighting
• Drone
• Editor
• Graphics
• Color Correction
• About Us Videos
• Social Media Content
• Recruiting Videos

Black Sheep Golf Club, nestled in Sugar Grove, Illinois, is a distinguished 27-hole private golf club established in 2000 and welcoming players since 2002. Inspired by the classic inland links courses like Shinnecock Hills and Sand Hills, it was crafted by a passionate group of golfers. Known for its sprawling layout across rolling native grass prairies, Black Sheep features challenging fairways, diverse greens, and over 300 bunkers, shaped by the ever-present and unpredictable Chicago winds. This club stands out for its pure focus on golf, eschewing residential developments or other recreational distractions, embodying the spirit of the game in its purest form.

Members of Black Sheep, affectionately known as “The Flock,” cherish the club’s unpretentious, camaraderie-driven atmosphere. Testimonials reveal a deep appreciation for the unique golfing experience it offers, with its open landscapes and strategic course design that accommodates various playing styles. Members emphasize the sense of community, describing their fellow golfers as family and highlighting the fast, enjoyable rounds and the welcoming nature of everyone involved. The club’s exclusivity and the quality of its course are often topics of admiration, contributing to its near-mythical status in local golf circles.

The setting of Black Sheep Golf Club is frequently likened to the serene golfing landscapes of Scotland or Ireland, offering a tranquil escape from the bustling city. The spacious and well-equipped practice facilities are a point of pride, allowing members to hone their skills in a relaxed environment. This sense of tranquility extends to the course itself, where the open, uncluttered spaces afford players not just a game of golf, but a therapeutic retreat into nature. It’s this combination of excellent facilities, a strong sense of community, and the commitment to the essence of golf that makes Black Sheep Golf Club a revered haven for golf enthusiasts.

The final deliverables included:

Five high-quality social media videos, to drive engagement on various social channels.

A long-form “About Us” video, featuring interviews with five esteemed club members, providing a glimpse into the club’s culture.

A collection of 20 meticulously color-corrected photographs, showcasing the club’s breathtaking landscapes and world-class facilities.

A header video, serving as the centerpiece of the redesigned website, captivating visitors with its cinematic flair.

Additionally, the videos were uploaded to the club’s YouTube channel, where they garnered several thousand views, significantly boosting the club’s online presence and attracting potential new members.

Furthermore, the videos were reframed for Instagram. This strategic move allowed Black Sheep Golf Club to engage with a broader audience, fostering a sense of community and driving further interest in the club’s exceptional offerings.